Home / Our story
Experience, not guesswork

We started in
a basement, too.

Branzino was born out of the need to solve entrepreneurial challenges. We grow by solving the problems product businesses actually run into, one at a time, as they come up.

A business owner handing a package to a delivery driver at sunset
21years

of learning what it takes
to keep a product business moving.

It started with one label

From one person to a million boxes.

Floor Mechanics began with one person working in a basement. A FedEx rep came out to the house and helped print the very first shipping label.

That business grew into a national e-commerce company with three fulfillment locations, more than 200,000 orders processed, and over a million boxes shipped. Along the way we kept hitting problems no affordable tool solved, so we built our own.

Branzino is what came out of that work, now offered to the next founder standing where we once stood.

Rob Burroughs · Founder, Floor Mechanics

Our history

Our e-commerce software has been in development since 2005 and in daily use by a growing small business ever since. We keep improving it every day.

Our mission

To give small businesses that want to grow quickly the tools we built for ourselves: Branzino Software to run the business and sell online, and Branzino Shipping to get orders out the door.

Our future

Making it possible for the next founder to start with a simple conversation and go from a question to a first shipment.

Meet Branzino

See how it all fits together.

A quick look at Branzino and the tools behind it.

Since 2005
“Branzino Software is the secret to our success. This is the tool that makes it possible for us to fulfill our brand.”
Heidi GarvinMarketing Director

Let's find your starting point.

Bring your goal. We'll talk through the right first workflow.